David Ciccarelli In the early days of scaling Voices.com, we faced a universal challenge: turning interest into action. Our platform—an online marketplace connecting voice talent with businesses—was gaining traction, yet our conversion rate was stuck below 5%. We knew we were onto something powerful, but something was broken in the customer journey. In 2009, we partnered with … Read More
At Voices.com, we recognized early on that mobile wasn’t just another channel—it was becoming the channel. As a B2B e-commerce platform serving clients like ABC, Google, and Microsoft, the shift in user behavior toward mobile devices presented both a challenge and an opportunity. By 2013, mobile traffic to our site had increased significantly, but conversions … Read More
At Voices.com, we connect businesses with professional voice talent around the world. From e-learning modules to video game characters to interactive voice response systems, our marketplace serves clients of every size—from Fortune 500s to startups. And while the quality of a voice can evoke emotion and spark imagination, the digital experience surrounding that voice must … Read More
In every entrepreneurial journey, there are familiar stages—ideation, prototype, beta release, product launch, product-market fit, and, if all goes well, scaling toward maturity. Each stage brings its own set of challenges, and each requires a different kind of leadership, decision-making, and adaptability. At Lake, we’ve recently passed a pivotal milestone: product-market fit. We’ve built a … Read More
Executive Summary When a beloved airport lounge app was acquired and shut down by a Fortune 500 company, a void emerged in the travel tech ecosystem. That closure didn’t just remove a digital utility—it disrupted the way frequent flyers around the world prepared, relaxed, and worked while in transit. As a seasoned entrepreneur and frequent … Read More