Category: Marketplaces
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Solving the Marketplace Cold-Start Problem: A Product Marketing Playbook for Two-Sided Platforms
How Lake.com activated supply through partner-led growth—and what it reveals about breaking the chicken-and-egg cycle The Idea in Brief Every entrepreneur building a two-sided marketplace confronts the same existential dilemma. Travelers won’t book accommodations on a platform with limited inventory. Property owners won’t list their homes on a platform with no traffic. It’s the business…
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Overcoming Technical Speed Bumps to Reach the Next Stage of Growth
In every entrepreneurial journey, there are familiar stages—ideation, prototype, beta release, product launch, product-market fit, and, if all goes well, scaling toward maturity. Each stage brings its own set of challenges, and each requires a different kind of leadership, decision-making, and adaptability. At Lake, we’ve recently passed a pivotal milestone: product-market fit. We’ve built a…